“Your team mapped the rollout to how we actually work. That’s what got us to sign.”
Buyer truth, automatically
The truth is with the buyer.
Goldpan uncovers why you win and lose deals by automatically interviewing your buyers, so you know what to fix before next quarter.
Join the waitlist Get early access when Goldpan launches.
“We liked the product. We just couldn’t get the budget approved this quarter.”
One clean evidence trail
From an internal assumption to the buyer’s words.
“We probably lost on price.”
“Price was close. We couldn’t see how implementation would work.”
Decision driver: implementation confidence
The Goldpan loop
From a closed deal to answers your whole team can use.
- 01
Find the right perspective
Goldpan picks the deals worth learning from and the buyer closest to each decision.
- 02
Reach the buyer
Goldpan reaches out while the decision is still fresh and follows up, so nobody on your team has to chase replies.
- 03
Ask better questions
Each interview uses the deal and competitor context from HubSpot to dig into what your CRM can’t explain.
- 04
Turn truth into action
You get the real reasons each deal was won or lost, in the buyer’s own words.
- 05
Share what you learn
The findings go to the people who can act on them: your team, product, marketing and the board.
What you get
Answers you can take to your next pipeline review.
Why you lose
Whether it was a competitor, a stalled decision or something in your pitch, in the buyer’s words.
Why you win
What actually tipped the decision, so your team can repeat it.
What to change
The fixes to your pitch, pricing or product that will matter next quarter.
Connect HubSpot once. Goldpan handles the outreach, the interviews and the follow-ups.
Start with the deals you already have